Box 0220.01.02
Contains 9 Results:
Chrysler Motors Marketing Analysis and Proposal, 1989
Folder 2.01 Chrysler Motors Marketing Analysis and Proposal, 1989 - Bozell Inc. analysis addressing problems, allocation of funds, media efficiency concerns, and recommendations - 1989 letter from LAK to LAI concerning short-term and long-term marketing plans
Chrysler 5-year Plan, 1989, 1989
Folder 2.02 Chrysler 5-year Plan, 1989 (gray binder)
Bozell Inc. Advertising Company Correspondence, 1990, 1990
Folder 2.03 Bozell Inc. Advertising Company Correspondence, 1990 - Company memorandums to LAK regarding Chrysler-Plymouth, 1991 advertising, sales objectives - Memorandums regarding sales reports, meeting minutes, European distributor meetings
Chrysler Multimedia deal, 1990, 1990
Folder 2.04 Chrysler Multimedia deal, 1990 - Newspaper articles regarding 1990 multimedia deal - Letter to LAI from LAK regarding 1990 multimedia deal
Bozell Inc. Expenditure Report, 1990, 1990
Folder 2.05 Bozell Inc. Expenditure Report, 1990 - expenditure report on the second quarter of 1990 - summary data on car and truck advertising
Chrysler Criticism, 1990, 1990
Folder 2.06 Chrysler Criticism, 1990 - Letters from customers - Newspaper articles - Research summary of the Advantage Chrysler campaign used as a response to negative criticism
Advantage Chrysler Status Reports, 1990, 1990
Folder 2.07 Advantage Chrysler Status Reports, 1990 - Results from advantage focus groups - Advantage Chrysler objectives - Quarterly reports
LAI and LAK transcript, 1990, 1990
Folder 2.08 LAI and LAK transcript, 1990 - Discusses Chrysler’s image change, public opinion, the Advantage Program, warranties
Chrysler Long Range Product Plan, 1991-1996
Folder 2.09 Chrysler Long Range Product Plan - 1991-1996 Long Range Product Plan - 1992-1996 Long Range Product Plan - 1991-1995 Business Summary