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Box 0220.01.02

 Container

Contains 9 Results:

Chrysler Motors Marketing Analysis and Proposal, 1989

 Item — Box: 0220.01.02, Folder: 01
Identifier: MS 0220.01.02.01
Scope and Contents

Folder 2.01 Chrysler Motors Marketing Analysis and Proposal, 1989 - Bozell Inc. analysis addressing problems, allocation of funds, media efficiency concerns, and recommendations - 1989 letter from LAK to LAI concerning short-term and long-term marketing plans

Dates: 1989

Chrysler 5-year Plan, 1989, 1989

 Item — Box: 0220.01.02, Folder: 02
Identifier: MS 0220.01.02.02
Scope and Contents

Folder 2.02 Chrysler 5-year Plan, 1989 (gray binder)

Dates: 1989

Bozell Inc. Advertising Company Correspondence, 1990, 1990

 Item — Box: 0220.01.02, Folder: 03
Identifier: MS 0220.01.02.03
Scope and Contents

Folder 2.03 Bozell Inc. Advertising Company Correspondence, 1990 - Company memorandums to LAK regarding Chrysler-Plymouth, 1991 advertising, sales objectives - Memorandums regarding sales reports, meeting minutes, European distributor meetings

Dates: 1990

Chrysler Multimedia deal, 1990, 1990

 Item — Box: 0220.01.02, Folder: 04
Identifier: MS 0220.01.02.04
Scope and Contents

Folder 2.04 Chrysler Multimedia deal, 1990 - Newspaper articles regarding 1990 multimedia deal - Letter to LAI from LAK regarding 1990 multimedia deal

Dates: 1990

Bozell Inc. Expenditure Report, 1990, 1990

 Item — Box: 0220.01.02, Folder: 05
Identifier: MS 0220.01.02.05
Scope and Contents

Folder 2.05 Bozell Inc. Expenditure Report, 1990 - expenditure report on the second quarter of 1990 - summary data on car and truck advertising

Dates: 1990

Chrysler Criticism, 1990, 1990

 Item — Box: 0220.01.02, Folder: 06
Identifier: MS 0220.01.02.06
Scope and Contents

Folder 2.06 Chrysler Criticism, 1990 - Letters from customers - Newspaper articles - Research summary of the Advantage Chrysler campaign used as a response to negative criticism

Dates: 1990

Advantage Chrysler Status Reports, 1990, 1990

 Item — Box: 0220.01.02, Folder: 07
Identifier: MS 0220.01.02.07
Scope and Contents

Folder 2.07 Advantage Chrysler Status Reports, 1990 - Results from advantage focus groups - Advantage Chrysler objectives - Quarterly reports

Dates: 1990

LAI and LAK transcript, 1990, 1990

 Item — Box: 0220.01.02, Folder: 08
Identifier: MS 0220.01.02.08
Scope and Contents

Folder 2.08 LAI and LAK transcript, 1990 - Discusses Chrysler’s image change, public opinion, the Advantage Program, warranties

Dates: 1990

Chrysler Long Range Product Plan, 1991-1996

 Item — Box: 0220.01.02, Folder: 09
Identifier: MS 0220.01.02.09
Scope and Contents

Folder 2.09 Chrysler Long Range Product Plan - 1991-1996 Long Range Product Plan - 1992-1996 Long Range Product Plan - 1991-1995 Business Summary

Dates: 1991-1996