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Box 0220.01.04

 Container

Contains 15 Results:

Project 2000

 Item — Box: 0220.01.04, Folder: 01
Identifier: MS 0220.01.04.01
Scope and Contents

Folder 4.01 (1 of 4) Project 2000 - Kelmenson’s confidential copy of “Chrysler – 2000: A Vision of What We Want Chrysler to be in the Future” - “Chrysler – 2000” Summary of Issues and Assignments

Dates: 1979-2005
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials

Project 2000

 Item — Box: 0220.01.04, Folder: 02
Identifier: Ms 0220.01.04.02
Scope and Contents

Folder 4.02 (2 of 4) Project 2000 - Revised drafts of Project 2000 plan

Dates: 1979-2005
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials

Project 2000

 Item — Box: 0220.01.04, Folder: 03
Identifier: MS 0220.01.04.03
Scope and Contents

Folder 4.03 (3 of 4) Project 2000 - Reactions to Chrysler 2000 - “Initial Response to Chrysler Project 2000 Document”

Dates: 1979-2005
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials

Project 2000

 Item — Box: 0220.01.04, Folder: 04
Identifier: MS 0220.01.04.04
Scope and Contents

Folder 4.04 (4 of 4) Project 2000 - LAK’s notes on Project 2000 - Chrysler 2000 project summary - Consolidation Team objectives

Dates: 1979-2005
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials

LAK Personal Correspondence

 Item — Box: 0220.01.04, Folder: 05
Identifier: MS 0220.01.04.05
Scope and Contents

Folder 4.05 LAK Personal Correspondence - Friendship with LAI

Dates: 1979-2005
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials

Miscellaneous 1991, 1991

 Item — Box: 0220.01.04, Folder: 06
Identifier: MS 0220.01.04.06
Scope and Contents

Folder 4.06 Miscellaneous 1991 - advertising luncheon - LAI statement regarding Plymouth elimination rumors - Bozell Inc. President’s Meeting, Florida - GM newspaper articles

Dates: 1991
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials

Miscellaneous 1992, May 21, 1992

 Item — Box: 0220.01.04, Folder: 07
Identifier: MS 0220.01.04.07
Scope and Contents

Folder 4.07 Miscellaneous 1992 - Chrysler organization chart - Chrysler Corporation Times, May 21, 1992 - Ron DeLuca letter regarding “American Agenda” project” - LAK staff memorandums regarding staff changes

Dates: May 21, 1992
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials

Marketing at Chrysler, 1992, October 1, 1992

 Item — Box: 0220.01.04, Folder: 08
Identifier: MS 0220.01.04.08
Scope and Contents

Folder 4.08 Marketing at Chrysler, 1992 - “The Role of Marketing at Chrysler” October 1, 1992 - Introduction, dealer marketing, brand marketing, corporate marketing, conclusion

Dates: October 1, 1992
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials

LAI interview transcript on retirement, 1992, 1992

 Item — Box: 0220.01.04, Folder: 09
Identifier: MS 0220.01.04.09
Scope and Contents

Folder 4.09 LAI interview transcript on retirement, 1992 - comments from LAI regarding his successor, Bob Eaton - LAI comments at the 1992 Annual Shareholders Meeting - LAK correspondence with Barbara Walters concerning LAI interview

Dates: 1992
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials

LAI retirement and succession

 Item — Box: 0220.01.04, Folder: 10
Identifier: MS 0220.01.04.10
Scope and Contents

Folder 4.10 LAI retirement and succession - newspaper articles regarding LAI’s retirement and his successor, Bob Eaton

Dates: 1979-2005
Found in: Lehigh University Special Collections / Leo-Arthur Kelmenson Chrysler Advertising Materials Archive / Advertising Materials