Abstract Leo-Arthur Kelmenson is most known for his work as chief executive of Kenyon & Eckhardt Advertising Agency, which became the Chrysler Corporation’s sole advertising agency in 1979. Kelmenson was instrumental in shaping the image of Chrysler and that of its president and CEO, Lee Iacocca. After Kelmenson’s death in 2011, an archive related to his time at Chrysler was donated to Lehigh University. The collection includes advertising materials such as Iacocca image surveys, marketing plans,...